The Happy Hour Marketing Show
The Happy Hour Marketing Show is an ad-free weekly podcast aims to be light-hearted and entertaining, but provides you with the extra knowledge you need to succeed at marketing in a digital world.
It’s designed for SMEs but we’re confident there’s something in each episode for every size business, or whatever your role.
Combining the latest trends and topics with a few expert opinions, interviews, and tactics, to give you the edge. Listen over lunch, or on your commute, to Nick Copson, digital transformation specialist, and Dom Le Roy, online analytics expert, chat with host, Nigel Black, brand & corporate marketing professional, on the topics that matter most to your business success.
Episodes
58 episodes
The Sound of Success: Why Audio Marketing Resonates with Today’s Audiences
In this episode: We explore why audio marketing is a must-have strategy for brands. From podcasts to audio ads, we’ll discuss how audio creates intimate, memorable connections that cut through visual noise. Discover why listeners are tuning in ...
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Season 2
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Episode 6
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34:04
Greenwashing, hushing and wishing? What are they and why do they matter?
In this episode, we delve into the intriguing phenomenon of "greenhushing," where companies choose to keep their environmental initiatives under wraps. While greenwashing, the act of overstating eco-friendly efforts, garners much attention, gre...
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Season 2
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Episode 5
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32:41
Exploring Generational Marketing
In this episode: We delve into the fascinating world of generational marketing. From Baby Boomers to Gen Z, each generation brings a unique set of values, preferences, and communication styles. We'll uncover the key characteristics of each gene...
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Season 2
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Episode 4
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31:42
The Rise of AI
In this episode, we delve into the fascinating realm of artificial intelligence and its profound impact on modern marketing. From chatbots revolutionising customer service to predictive analytics optimizing campaign strategies, AI is reshaping ...
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Season 2
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Episode 3
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44:10
Email Marketing: Trends and Tactics for Modern Marketers
In this episode: We discuss the relevance of email marketing today and how to make email campaigns more engaging to unlock the inbox of recipients.
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Season 2
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Episode 1
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33:58
Are You Giving Too Much Away?
In this episode: We share our views on the negative impact of having too many promotional messages and how some businesses are confusing potential customers with too many choices.
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Season 1
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Episode 52
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25:54
In The News
In this episode: We share the latest headlines in marketing news and discuss valuable updates SMEs should know about.
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Season 1
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Episode 51
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27:13
10 Cost Effective Marketing Tactics
In this episode: We provide 10 cost-effective marketing ideas for any business, discussing the benefits of each.Request a FREE Online Marketing Health Check
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Season 1
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Episode 50
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43:14
The Growing Influence of Influencers
In this episode: We welcome Marketing Automation Manager, Laura Robinson, as we discuss the growing influence of influencers. We’ll share our views on influencer marketing, plus share real-world examples of how your brand can utilise this marketin...
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Season 1
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Episode 49
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38:09
Getting Your Business Fit for 2023
In this episode: We discuss immediate and accessible marketing approaches that your business can take to inject cashflow, from immediate conversion to bookings, we discuss digital transformation approaches that drive the bottom line.
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Season 1
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Episode 48
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38:00
Looking Back At Our 2022 Predictions
In this episode: We look back at our 2022 trend predictions and see whether we were right, or horribly wrong! Join us for the first episode of 2023.
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Season 1
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Episode 47
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35:09
The Question Session
In this episode: We answer and discuss all the marketing-related questions we’ve received since our last episode, everything from social ads to how to become number one in your area or industry.
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Season 1
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Episode 46
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33:29
Christmas, Black Friday and The World Cup - How To Plan
In this episode: We get festive and provide guidance on how to collectively navigate Christmas, Black Friday and the World Cup.Looking to save time this Christmas? Our 5-minute guide reveals the 7 simple tips you can use to promote your business.D...
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Season 1
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Episode 45
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32:29
Marketing in a Recession
In this episode: We talk about recession and how you should be marketing your business during an economic downturn and decline in consumer confidence.
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Season 1
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Episode 44
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39:35
TikTok Chit-Chat
In this episode: We chit-chat over TikTok, providing an intro to the fastest growing social platform and sharing how your business could benefit from using TikTok to promote your brand, product or service.
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Season 1
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Episode 43
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30:21
The Cost-Of-Living Crisis: What It Means For Marketing
In this episode: We touch on the UK's current hot topic of cost of living and what it means for marketing and advertising. We share our own experiences plus valuable insight and guidance on how you can navigate this challenging time for consumers.
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Season 1
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Episode 42
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31:25
Should You Be Advertising on Twitter?
In this episode: We’re talking about Twitter, in light of the recent social media platform being bought by Elon Musk, plus we debate whether you should consider advertising with Twitter.For more information on Twitter for business, visit Twitter F...
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Season 1
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Episode 41
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28:03
Preparing For A Cookieless World
In this episode: We talk cookies, not freshly baked kind, but third-party cookies and why Google is removing them in 2023. Find out how this impacts your online marketing and listen in as we share guidance on how to prepare for a cookieless world.
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30:56
What Is A Lead Magnet and How Can You Get One?
In this episode: We dive into the world of lead magnets, helping you to better understand what they are, real-world examples of best use and most importantly, how you can use lead magnets to create sales leads.
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Season 1
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Episode 39
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21:14
How To Plan A New Website
In this episode: We discuss our views on how to set out planning a new website, Listen in as we talk everything from site plans to content and domain names to creation platforms.Here's a link to Miro, an Online Whiteboard Tool to help with site pl...
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Season 1
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Episode 38
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28:55
Stats We Loved From 2021
In this episode: Not only do we share what we've been up to this week, we talk stats, that's right, pure statistics! We pick out the best marketing stats from 2021, from budgets to SEO, social to user behaviours, we highlight the key insight to he...
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Season 1
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Episode 37
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44:01
The 1-Page Marketing Plan | Part 3
In this episode: Part 3 of 3, we explore the key info needed for Phase 3 of the 1-page marketing plan, the 'after' or 'customer' phase. Listen in as we discuss delivering a world-class experience, how to increase customer lifetime value and how to...
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Season 1
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Episode 36
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32:52
The 1-Page Marketing Plan | Part 2
In this episode: Part 2 of 3, we move into Phase 2 of the 1-page marketing plan, the 'during' or 'lead' phase. Listen in as we talk lead capture and lead nurturing systems plus conversion strategies.The 1-Page Marketing Plan by Allan Dib
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Season 1
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Episode 35
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31:04
The 1-Page Marketing Plan | Part 1
In this episode: We chat marketing plans, but not just any marketing plans, the one page marketing plan. Based on The 1-Page Marketing Plan book written by Allan Dib from Successwise.com. In Part 1, we discuss the importance of planning, and phas...
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Season 1
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Episode 34
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37:23