The Happy Hour Marketing Show
The Happy Hour Marketing Show is an ad-free weekly podcast aims to be light-hearted and entertaining, but provides you with the extra knowledge you need to succeed at marketing in a digital world.
It’s designed for SMEs but we’re confident there’s something in each episode for every size business, or whatever your role.
Combining the latest trends and topics with a few expert opinions, interviews, and tactics, to give you the edge. Listen over lunch, or on your commute, to Nick Copson, digital transformation specialist, and Dom Le Roy, online analytics expert, chat with host, Nigel Black, brand & corporate marketing professional, on the topics that matter most to your business success.
The Happy Hour Marketing Show
The 1-Page Marketing Plan | Part 3
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Nick Copson, Nigel Black & Dom Le Roy
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Season 1
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Episode 36
In this episode: Part 3 of 3, we explore the key info needed for Phase 3 of the 1-page marketing plan, the 'after' or 'customer' phase. Listen in as we discuss delivering a world-class experience, how to increase customer lifetime value and how to orchestrate and stimulate referrals, summarising the 1-page marketing plan approach.The 1-Page Marketing Plan by Allan Dib
