The Happy Hour Marketing Show
The Happy Hour Marketing Show is an ad-free weekly podcast aims to be light-hearted and entertaining, but provides you with the extra knowledge you need to succeed at marketing in a digital world.
It’s designed for SMEs but we’re confident there’s something in each episode for every size business, or whatever your role.
Combining the latest trends and topics with a few expert opinions, interviews, and tactics, to give you the edge. Listen over lunch, or on your commute, to Nick Copson, digital transformation specialist, and Dom Le Roy, online analytics expert, chat with host, Nigel Black, brand & corporate marketing professional, on the topics that matter most to your business success.
The Happy Hour Marketing Show
Greenwashing, hushing and wishing? What are they and why do they matter?
In this episode, we delve into the intriguing phenomenon of "greenhushing," where companies choose to keep their environmental initiatives under wraps. While greenwashing, the act of overstating eco-friendly efforts, garners much attention, greenhushing is its quieter counterpart. Join us as we explore why some businesses opt for silence on their sustainability achievements, the potential impacts on consumer trust and corporate reputation, and the broader implications for the global green movement.
