The Happy Hour Marketing Show
The Happy Hour Marketing Show is an ad-free weekly podcast aims to be light-hearted and entertaining, but provides you with the extra knowledge you need to succeed at marketing in a digital world.
It’s designed for SMEs but we’re confident there’s something in each episode for every size business, or whatever your role.
Combining the latest trends and topics with a few expert opinions, interviews, and tactics, to give you the edge. Listen over lunch, or on your commute, to Nick Copson, digital transformation specialist, and Dom Le Roy, online analytics expert, chat with host, Nigel Black, brand & corporate marketing professional, on the topics that matter most to your business success.
The Happy Hour Marketing Show
Exploring Generational Marketing
In this episode: We delve into the fascinating world of generational marketing. From Baby Boomers to Gen Z, each generation brings a unique set of values, preferences, and communication styles. We'll uncover the key characteristics of each generation and how marketers can tailor their strategies to effectively engage with diverse age groups. Whether it's understanding the nostalgia of Boomers, the tech-savviness of Millennials, or the authenticity sought by Gen Z, we'll provide actionable insights to help you connect with your target audience across generations.
